As the first team of its kind in the world of blockchain, the team at Propertyec leads the full force in the MENA region. The founding team is comprised of many industry experts who are aware of the advancement of the public and private sectors in locations such as the United Arab Emirates, Qatar, Saudi Arabia, Kuwait, Oman and Iraq. PropertyTech's business model is called real estate value proposition (PVO), and it is an out-of-the-box form of financing commercial real estate projects that improve returns for investors.
“We have created an ecosystem that brings together some of the most reliable but rewarding sectors in the market today despite the pandemic - from commercial real estate, blockchain and affiliate marketing,” said Mr. Othman Mohamed Saleh, CEO of Property Tech. Everyone unites together to form something unique and that is why we have taken the liberty to consider the business model of Real Estate, the world's first property value proposition (PVO) in the world. '
Unlike stock token offerings (STO) or real estate investment funds that focus primarily on fractional ownership, Propertyec stands for the commercial value of real estate benefits across sectors such as hospitality, food and beverage, and office space. The platform is an independent and transparent facilitator for anyone dreaming of investing in real estate opportunities that would normally not be within reach due to financial and geographic constraints.
Despite the clear impact of the Covid-19 pandemic on global markets in 2020, the team at PropertyTech believes that the pandemic has accelerated the growth mindset of beneficiaries versus ownership in the minds of investors today. Through special coded economies and complex smart contracts, PropertyTech investors are free to invest any amount, in any ratio, regardless of size, large or small, in order to achieve gains as beneficiaries, and not as owners of not just one commercial property, but several properties.
Canada Jordi, Vice President of Strategy (MENA Region) explained: “We believe that most of today's generations (Generation Y and Z) are no longer enthusiastic about the idea of 'owning' something in the traditional sense anymore. The world has become an unpredictable but connected place, where people value freedom of movement rather than being associated with an investment or place at the present time. People prefer to put a thousand dollars in a hundred projects rather than put a hundred thousand dollars in just one project now. '
With global ambitions, the core model of Propertyek is about working side by side with different franchisees and operators in different parts of the world so that it can further tap into the potential of real estate value propositions. One of the most recent examples of this type of opportunity is Propertyech's collaboration with the franchise operator of the world-famous beverage brand ChatTime in certain parts of the Middle East. ChatTime, the world's largest coffee shop franchise, operates more than 2,500 outlets in 38 countries and is the first among many companies that will leverage the PropertyTech platform to enhance their own expansion while mutually leveraging PropertyTek's investors.
Propertyech's presence in the MENA region is spearheaded by Dubai in a strategic partnership with the office of His Highness Sheikh Hamdan bin Ahmed Al Maktoum Investment Office. The co-founders of PropertyTek are strong advocates of society, which is why they built a business model for subtracting real estate values, so that they can democratize future real estate investors in the most accessible and transparent way. While Propertyech's core offerings revolve around real estate value propositions, the team has already put together a model for a complete roadmap that will gradually develop the brand into a complete and independent ecosystem that allows for more than just a return on investment in cryptocurrencies.
Irfan Al-Nadafi, Vice President of Operations (MENA Region), said: 'We will also launch our decentralized financing protocol here at PropertyTech by mid-February 2021. We want the world to see how Propertek's decentralized financing can increase the trust factor within real estate sectors globally by taking another step beyond the traditional distributed ledger technology. We'll focus on real-world use cases, assets and applications such as leasing, lending and guarantee mechanisms very soon. '
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